Taiki Kato's Innovator Branding Tool

Taiki Kato Exhibits The Innovator Branding Tool

Taiki Kato, the lead designer of the award winning design Award Winning Innovator Branding Tool explains, This brand (Pan To Kome) was created to connect Europe and Japan by promoting Japanese crafts and craftsmen to people of Europe. I incorporated the brand concept "to connect" using the symbol "plus" in a graphical way, binding "Pan" (Europe, meaning bread) and "Kome" (Japan, meaning rice). Instead of making the users read the letters, I came up with a motif that simply portrays the message. The outside frame describes a dish, which also expresses the concept; a platform that connects people..

Taiki Kato's Innovator Branding Tool Images:

VIA: http://competition.adesignaward.com/design.php?ID=55399

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